AO1 - Analysing a Pamphlet's design

The Shropshire Count Council pamphlet is to inform members of the North Shropshire community of the bin collection times. The target audience for the pamphlet is likely to be adults and home owners. The layout is professional, clear and concise and is everything that I would expect from a council publication. The product follows a green and blue colour scheme which are Earthly colours and colours commonly associated with Shropshire County Council and recycling schemes.

It's target audience is likely to be adults, home owners and tennants over the age of about 23, and both genders and I feel it has been represented well in the pamphlet. I don't think the pamphlet targets people with certain interests as it's likely to be something that's posted through a letter box to every new home owner.

In terms of context, I think that the pamphlet has been proof read and edited a number of times to avoid making it seem gender, age of interest specific. I would picture the pamphlet in a domestic setting that children would also have access to so language and text has been simplified graphologically to make it family friendly and to encourage family activity whilst maintaining a professional feel too. There's frequent use of colloquial language with colours to match to suit a wide audience, like the table on page 4, "No Thanks" in a block red table to make it an easier read.

The colours and layout of the pamphlet flow and represent the unified and friendly face of the council, which I think is important. Had the layout been a linear, black and white structure with bullet points, the likelihood is it wouldn't be read and wouldn't appeal to a wide range of audiences or appeal in general. The fact it appears in a small A5 booklet helps supports my idea of it being family-orientated, as if it's something a child can read or something a parent could read with a child to encourage family activity and to highlight the importance of recycling. There is a high image to text ratio and I think this further supports the idea that the council are trying to come across as doing all they can for a really wide audience.