AO2 - Respond to a Client Brief

Brief from Client

I was brief by a client, Donna Cliftlands, on behalf of the artist "Sandra Bashful" to produce three linked graphic products for said artist. The chosen products are a Digipack artwork, a flyer for a concert in the tour promoting the new album and a programme for the concert. The products should all be linked and follow a house style that would accompany this period in Sandra's career. The new album is called "Stars" and the artwork for the three should link to this album title.

The flyer should use dummy dates as discussions for the booking of the concert in this promotional tour are still under way. A presentation for our second meeting should be created including a plan, initial ideas, schedule, budgets, resources, mood board, hand drawn drafts and digital drafts for feedback. Once editing from feedback is completed, a second presentation should be created with the final digital versions and photographic evidence of the three products.

The promotional tour flyer should predominantly suit the A5 format, but have the ability to be up-scaled to A4 and A3 if necessary. It should advertise the set list, the fact new tracks will be performed and show that it's promoting Sandra Bashful's new album/digipack, "Stars". The programme will be four pages and include lyrics, quotes, set list, etc. The Digipak should be designed to an award winning standard. All three products should follow a linked house style.

The brief will be discussed in the initial meeting with representative for the client, Donna Cliftlands.

PLANNING: Minutes from Initial Meeting from Client

PLANNING: Initial Ideas - Mind Map

PLANNING: Initial Ideas - Mood board

I created a mood board for the three chosen products set out by the client. This mood board sets out the themes and concepts I want to include in my designs.

PLANNING: Production Schedule

PLANNING: Resources & Budgets

PLANNING: Hand drawn drafts of the three products

Digipack:

Tour Flyer:

 

Tour Programme:

PLANNING: Digital drafts of the three products

Digipack:

Concert Flyer:

Concert Programme - Front and Back cover:

Concert Programme - First Page, Second Page:

I feel that the three products that I have designed link well with each other not only because they are consistent in their house style but link because of Sandra Bashful's upcoming tour, in which she will require promotional products.

I have kept to a theme of science fiction and explosions of colour and light throughout the whole unit as a means of maintaining the consistency previously mentioned. I think my choices are justified as it suits entirely what was set out in the brief to promote Sandra in a positive and confident light and making this period in her career easily identifiable.

I have kept in time with the schedule and the budgets add up correctly, therefore I think the designs will succeed.

PLANNING: Feedback following second meeting with client